Introduction
The second edition of Miss Cosmo 2025 proved that this young international pageant is rapidly carving a strong identity in the global beauty arena. Held on 20 December 2025 at the stunning Creative Park in Ho Chi Minh City, Vietnam, the competition brought together 71 contestants from across the world, celebrating not just physical beauty, but also confidence, cultural pride, leadership, and social impact.
At the end of a spectacular night filled with glamour, emotion, and world-class performances, Yolina Lindquist of the United States was crowned Miss Cosmo 2025, succeeding Ketut Permata Juliastrid of Indonesia, Miss Cosmo 2024. Her victory marked a powerful moment for the pageant and showcased the evolving standards of modern beauty competitions.
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A Pageant Rooted in Purpose
Born from the vision of Unimedia, Miss Cosmo has established itself as a distinctive international beauty contest. With the slogan “IMPACTFUL BEAUTY”, the pageant accentuates the ability of women to leverage their voices and talents to create value for their communities. Beyond surface glamour, participants were recognized for their intelligence, perseverance, leadership, and social contributions—a philosophy designed to elevate the conventional notion of beauty into a global movement for change.
The inaugural edition, held in 2024, was marked by a commitment to both international standards and local culture. Ho Chi Minh City became the vibrant stage where contestants from around the world celebrated diversity, exchanged cultural narratives, and participated in enriching social projects alongside the glittering entertainment aspects of the pageant. Building on this successful launch, Miss Cosmo 2025 delivered an even more spectacular showcase on 20th December 2025, fusing tradition, modernity, and the power of women’s voices on a global scale.
Vietnam: The Host Nation
The Miss Cosmo Organization officially announced Vietnam as the host country on 22 August 2025, confirming that the pageant would run from 28 November to 20 December 2025. Ho Chi Minh City, known for its youthful energy and cultural diversity, proved to be the perfect host city. The venue, Creative Park, was transformed into a visually stunning stage that blended modern design with Vietnamese artistic elements. From the opening parade to the crowning moment, Vietnam showcased its hospitality, creativity, and deep appreciation for global culture.
A Grand Finale with International Reach
The Miss Cosmo 2025 grand finale was broadcast live on AXN, reaching millions of viewers worldwide. In addition, the event streamed on YouTube, Facebook Live, and Vietnam Television (VTV), ensuring global accessibility and digital engagement.
Hosting duties were carried out by two prominent personalities:
- Bonang Matheba, the celebrated South African television presenter, known for her charisma and global appeal
- Bùi Đức Bảo, a respected Vietnamese presenter who brought local warmth and cultural connection to the stage
Together, they guided audiences through a spectacular evening filled with competition, entertainment, and celebration.
A Diverse and Influential Selection Committee
One of the strengths of Miss Cosmo 2025 was its high-profile and diverse judging panel, which ensured fairness, credibility, and global representation. The selection committee included:
- Harnaaz Sandhu, Miss Universe 2021 from India
- Paula Shugart, former President of the Miss Universe Organization
- Olivia Yacé, Miss World 2021 second runner-up
- Ali Aslan, renowned TV presenter and journalist
- George Chien, CEO of KC Global Media
- Nguyễn Hoàng Vũ, entrepreneur and business leader
- Phạm Sanh Châu, diplomat and educator
Their collective experience added depth to the judging process, focusing not only on stage presence but also communication skills, leadership qualities, and social awareness.
Final Results and Placements
Top Placements
- Miss Cosmo 2025: 🇺🇸 United States – Yolina Lindquist
- Runner-Up: 🇵🇭 Philippines – Chelsea Fernandez
Top 5
- 🇧🇷 Brazil – Gabriela Borges
- 🇲🇲 Myanmar – Myint Myat Moe
- 🇵🇦 Panama – Italy Mora
Top 10 Highlights
Included strong contenders from Colombia, Cuba, Thailand, Vietnam, and Zimbabwe, each bringing unique strengths to the stage.
Top 21
India’s Vipra Mehta made it to the Top 21, earning praise for her performance and later receiving recognition in multiple special awards.
Star-Studded Broadcast and Entertainment
The grand finale was broadcast live on AXN, VTV, YouTube, and Facebook Live, reaching millions of viewers worldwide. The event was hosted by an impressive team of presenters including Bonang Matheba, Bùi Đức Bảo, Đặng Dương Thanh Thanh Huyền, and Karnruethai Tassabut.
Entertainment was one of the highlights of the night, featuring performances by:
- Hồ Ngọc Hà
- Hoàng Thùy Linh
- Phương Mỹ Chi
- Văn Mai Hương
- Trúc Nhân
- Hương Giang
- Jessi
- South Korean boy band Tempest
- Vietnamese DJ WOKEUP
Former queen Ketut Permata Juliastrid and Miss Cosmo Vietnam 2023, Bùi Thị Xuân Hạnh, also delivered memorable performances, adding emotional depth to the evening.
The Coronation: Yolina Lindquist Makes History
When Yolina Lindquist, a 22-year-old contestant from Metropolis, United States, was crowned Miss Cosmo 2025, the moment felt well-earned. Throughout the competition, she impressed with her confident walk, articulate communication, and strong advocacy.
Her journey was consistent rather than flashy — a quality that resonated with judges and audiences alike. She later also placed in the Cosmo Impactful Beauty Award Top 10, proving that her influence extended beyond the crown.
Special Awards: Celebrating Talent and Impact
Miss Cosmo 2025 placed great importance on special awards, recognizing different aspects of pageantry.
Performance Awards
- Best Catwalk: 🇨🇺 Amys Nápoles Ochoa
- Best in Swimsuit: 🇧🇷 Gabriela Borges
- Best in Áo Dài: 🇵🇪 Kelín Rivera
Cosmo Carnival & Impact Awards
- T.E.A Cosmo Carnival Show Winner: 🇳🇬 Tofunmi Adekola
- Cosmo Impactful Beauty Award: 🇳🇦 Cassia Sharpley
- Cosmo People’s Choice Award: 🇵🇭 Chelsea Fernandez
- Cosmo Social Ambassador: 🇲🇲 Myint Myat Moe
These awards highlighted how Miss Cosmo values cultural representation, social responsibility, and audience engagement alongside traditional pageant skills.
The T.E.A Cosmo Carnival Show
A unique highlight of the season is The T.E.A Cosmo Carnival Show, sponsored by NAM A BANK. This segment combines creativity, cultural storytelling, and performance artistry.
The Top 17 finalists include representatives from:
Bahamas, Bolivia, Cameroon, El Salvador, England, Guyana, India, Indonesia, Mexico, Nepal, Nigeria, Panama, Peru, Philippines, Spain, Sri Lanka, and the United States.
Cosmo Impactful Beauty Award: Beauty with Purpose
Perhaps the most meaningful recognition of Miss Cosmo is the Cosmo Impactful Beauty Award, honoring contestants who demonstrate leadership, advocacy, and social responsibility.
- Top 2 finalists:
- Namibia – Cassia Sharpley
- South Africa – Pale Legoabe
- Top 10 finalists include contestants from Cuba, Dominican Republic, Indonesia, Nepal, New Zealand, Singapore, United States, and Vietnam.
This award reinforces Miss Cosmo’s philosophy that modern beauty queens must inspire change beyond the runway.
The Contestants of Miss Cosmo 2025: Global Ambassadors of Change
Miss Cosmo 2025 brought together over 60 national directors overseeing the selection of 44 official contestants. The participants represented a first-rate blend of academic achievement, professional excellence, and social advocacy. From emerging social leaders to accomplished scholars and professionals, the lineup embodied the pageant’s modern vision of graceful yet impactful womanhood.
Highlighted Contestants of Miss Cosmo 2025
- Refiloe Makaoe – Miss Cosmo Lesotho 2025: At 24 years old, Refiloe, who previously claimed the title of Miss Maseru 2022, blended athletic discipline with advocacy. Passionate about football and youth empowerment, she inspired Basotho youth through education and personal development initiatives.
- Solange Dekker – Miss Cosmo Netherlands 2025: Standing tall at 1.85 meters, Solange, crowned Miss International Queen 2023 prior to this competition, exemplified perseverance and courage. Having shattered barriers as the first European winner of Miss International Queen, she channeled her experience into modeling, hosting, public speaking, and activism focused on authenticity and resilience.
- Céline Rodrigues – Miss Cosmo Portugal 2025: A PhD candidate researching human security among Arctic indigenous communities, Céline merged academia with leadership. As a published author and military officer, she represented modern intellect and global awareness in a pageant context, reflecting sophistication and multifaceted talent.
- Deepshikha Nepal – Miss Cosmo Nepal 2025: With a focus on environment and climate change, Deepshikha championed rural women empowerment via the OMLAS Fellowship, aligning her advocacy with multiple UN Sustainable Development Goals.
- Maria Ishida – Miss Cosmo Japan 2025: With international pageant experience, Maria balanced competitive stage presence with physical wellness through Pilates, demonstrating how discipline and lifestyle contributed to success and representation of national pride.
- Samantha Slewa – Miss Cosmo Canada 2025: A senior cybersecurity consultant, Samantha mentored young women in STEM and advocated for mental health and workplace inclusivity, thereby reflecting the pageant’s mission to showcase empowerment beyond aesthetics.
Other Notable Participants
From Australia’s Jada Kyle to India’s Vipra Mehta, and newcomers such as those from the Bahamas, Belarus, Cameroon, and Turkey, the contest showcased a truly global roster. Each contestant brought a unique cultural and professional narrative, emphasizing global diversity. Participants took part in several preliminary and community-focused events across Vietnamese cities, allowing their stories, advocacy, and talents to resonate with audiences before the grand finale on 20th December 2025.
Events and Activities Leading to the Finale of Miss Cosmo 2025:
Miss Cosmo 2025 unfolded through a comprehensive multi-week schedule. Beginning with arrival ceremonies in Ho Chi Minh City, delegates took part in cultural tours, fashion showcases, media interactions, and community service initiatives. These activities fostered interpersonal connections, cultural exchange, and the promotion of socially impactful initiatives.
The Grand Finale on 20th December 2025
The finale event, a fusion of beauty, performance, and cultural celebration, featured:
- Runway extravaganzas and National Costume parades, highlighting cultural pride.
- Talent segments, emphasizing artistic and personal achievements.
- Panel discussions on social impact, sustainability, and leadership, where contestants demonstrated knowledge, public speaking, and social consciousness.
- Live music and cultural displays, integrating the artistry of host nation Vietnam with international performances.
Together, these elements created a memorable celebration that showcased tradition, modernity, and the global voices of women.
Themes and Messaging: “Rising Dragon”
Miss Cosmo 2025 embodied the symbolic theme “Rising Dragon,” representing the synergy between strength, courage, and aspiration. This motif resonated culturally—in alignment with Vietnam’s symbolism of the dragon as power and vision—and metaphorically, reflecting the ascent of women in contemporary society. Contestants’ advocacies, personal achievements, and global-minded initiatives were showcased under this theme, weaving a narrative that linked personal empowerment with community impact throughout the competition.
Unique Attributes of Miss Cosmo 2025
Several features distinguished Miss Cosmo 2025 from conventional beauty pageants:
- Impact Awards – Social initiatives led by contestants were recognized, fostering advocacy beyond stage performance.
- Educational Emphasis – The inclusion of scholars, STEM advocates, and social researchers aligned the pageant with intellectual representation.
- Global Representation – A universal approach respected national diversity while fostering cross-cultural exchange.
- Community Integration – Contestants participated in service projects, emphasizing social responsibility as a standard of modern beauty.
- Outdoor Festival Concept – Entertainment, culture, and fashion were deliberately fused in outdoor venues, enhancing accessibility and audience engagement, and creating a festival atmosphere.
Breaking Down the Price of the Crown
Estimating the crown’s valuation involved more than the cost of precious metals and stones; it reflected artistry, brand collaboration, and symbolic value.
- Material Costs: The base metal of the crown included platinum or 18-carat gold, providing both durability and a lustrous finish.
- Gemstones: The crown was encrusted with diamonds, sapphires, and other precious and semi-precious stones, with rare cuts and unique color hues enhancing rarity and value.
- Design and Craftsmanship:
- Artisans spent hundreds of hours meticulously creating the delicate framework, ensuring structural integrity while maintaining visual lightness.
- Advanced techniques such as micro-pavé diamond setting and CNC-assisted metalwork contributed to precision, adding to the intrinsic value.
- Branding and Symbolic Price:
- The Miss Cosmo crown represented the brand equity of the pageant, surpassing raw material value.
- Sponsorship arrangements, exclusivity agreements, and designer reputations factored into the final valuation.
Although exact figures remain proprietary, industry experts estimated that the Miss Cosmo 2025 crown was valued between $150,000 and $250,000 USD, considering its luxurious materials, intricate design, and association with a prestigious international title.
Rewards of Miss Cosmo 2025 Beyond the Crown
Winning Miss Cosmo 2025 offered a multifaceted rewards package that transcended the tangible value of the crown. These benefits fell broadly into monetary prizes, professional opportunities, and social influence.
- Monetary Reward The cash prize for the titleholder was a substantial incentive. In 2025, the winner received a cash reward ranging from $50,000 to $100,000 USD, supporting career development, philanthropy, and personal projects.
- Sponsorships and Endorsements Miss Cosmo winners were sought by high-end brands for endorsements. The titleholder was featured in global campaigns for fashion, cosmetics, and luxury lifestyle brands. Campaign contracts ranged from short-term promotional activities to long-term brand ambassadorships, cumulatively amounting to six-figure USD contracts.
- International Exposure Holding the Miss Cosmo title opened doors to international networks, invitations to cultural and diplomatic events, and collaborations with humanitarian projects. Exposure to global platforms encouraged the winner to leverage the title for meaningful causes, in alignment with the pageant’s vision of fostering global awareness.
- Travel and Lifestyle Perks The reward package included global travel opportunities, accommodations at luxury hotels during international appearances, access to high-profile fashion shows, and VIP privileges at industry events. These perks significantly enhanced the titleholder’s lifestyle and professional networking opportunities.
- Development Programs Miss Cosmo 2025 integrated educational and personal development programs. The winner received workshops on public speaking, cultural diplomacy, and media relations, valued for career longevity and personal growth.
Historical Context and Evolution of the Prize
The evolution of rewards in pageantry has reflected broader sociocultural trends. Initially, crowns and modest cash prizes dominated the landscape. Modern pageants, however, blend glamour, financial empowerment, and opportunities for social impact. Miss Cosmo 2025 exemplified this evolution:
Reward packages expanded to provide sustainable career infrastructure, emphasizing that the titleholder’s influence extended well beyond the pageant stage.
The crown was designed by a renowned jewelry house, signaling a blend of artistry and heritage brand value.
The Intangible Value of the Miss Cosmo Crown
While the material and reward aspects were quantifiable, the intangible benefits outweighed the tangible. Winning Miss Cosmo 2025 provided:
- Significant public recognition and media coverage, elevating the winner’s profile on a global scale.
- A platform to advocate for social causes and cultural initiatives, amplifying the titleholder’s voice beyond the stage.
- Networking with global influencers, governments, and cultural leaders, which enhanced the personal and professional brand of the winner.
These intangible rewards translated into long-term opportunities that far exceeded the initial cash prize or crown valuation, solidifying the impact of the Miss Cosmo 2025 victory.
Economic and Social Impacts of Miss Cosmo 2025:
The economic impact of Miss Cosmo 2025 extended to the host city, sponsors, and associated industries. Revenue streams included sponsorship deals, media broadcasting rights, merchandise sales, and tourism revenues.
Socially, the pageant contributed to cultural exchange, empowerment narratives, and aspirational storytelling. The winners channeled their visibility toward education, gender equality, and sustainability initiatives, multiplying the societal impact of the initial prize.
Transparency and Ethical Considerations
Modern pageants have incorporated ethical sourcing, transparency in prize distribution, and sustainability efforts, and Miss Cosmo 2025 exemplified these commitments:
- Ethically sourced gemstones were used in the crown, ensuring alignment with global sustainability norms.
- Public disclosure of prizes and contractual obligations increased trust in pageant operations.
- Initiatives such as scholarship funds and charitable collaborations demonstrated the broader commitment to social responsibility.
Conclusion
Miss Cosmo 2025 represented a modern synthesis of beauty, intellect, advocacy, and global citizenship. Through its thoughtfully designed competitions and social initiatives, it underscored that beauty with purpose can inspire, connect, and mobilize communities worldwide.
As the curtains rose at Creative Park, Ho Chi Minh City, audiences witnessed not just crowns and sashes, but narratives of courage, resilience, and visionary leadership among women striving to make a global impact.
With its powerful messaging of “IMPACTFUL BEAUTY” and the symbolic “Rising Dragon” theme, Miss Cosmo 2025 left a legacy far beyond the stage—a celebration of women who were both aesthetically remarkable and socially transformative.
The delegates’ journeys, their stories, and the spectacle of international unity redefined pageantry for a new era.
Miss Cosmo 2025 stood as a testament to global glamour and a platform with purpose, inspiring women everywhere to rise, lead, and shine.
Also read about “Miss International 2025 – Catalina Duque: Colombia’s New Queen of Culture, Elegance, and Empowerment“.
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