Introduction
Ketut Permata Juliastrid, a name that has now become synonymous with grace, intelligence, and advocacy, made history as the first-ever winner of the Miss Cosmo 2024 pageant. This prestigious event, held at the Saigon Riverside Park in Ho Chi Minh City, Vietnam, marked the inaugural edition of the international beauty pageant. Juliastrid’s victory not only brought pride to her home country, Indonesia, but also set a high standard for future contestants.
Table of Contents
Early Life in Sanur, Bali
Born on July 12, 2003, in the picturesque city of Denpasar, Bali, Ketut Permata Juliastrid grew up in the serene tourist village of Sanur. This coastal village, known for its tranquil beaches and vibrant culture, played a significant role in nurturing her aesthetic sensibilities and appreciation for Balinese traditions. She is the fourth child of her parents, I Ketut Tawan and Dwi Astuti “Wiwied” Tawan, who instilled in her the values of hard work, humility, and cultural pride.
From a young age, Ketut exhibited a keen interest in fashion and beauty, often drawing inspiration from the rich cultural heritage of Bali. Her upbringing in a close-knit community emphasized the importance of preserving traditions while embracing modernity—a balance that would later define her approach to life and career.
Educational Journey
Ketut’s academic journey is a testament to her versatility and thirst for knowledge. Initially, she pursued a degree in Management at Udayana University, one of Bali’s most prestigious institutions. However, her passion for creativity and design led her to shift her focus. In 2022, she enrolled at the Bali Institute of Design and Business, where she began studying Fashion Design for a Bachelor of Applied Design degree.
This transition marked a pivotal moment in her life, as it allowed her to channel her artistic talents into a structured academic framework. At the institute, Ketut honed her skills in fashion design, learning to merge traditional Balinese elements with contemporary aesthetics. Her education not only equipped her with technical expertise but also deepened her understanding of the cultural narratives that influence fashion.
The Role of Education in Shaping Her Identity
Ketut’s educational experiences have been instrumental in shaping her identity as a modern Balinese woman. Her time at the Bali Institute of Design and Business exposed her to diverse perspectives, fostering a sense of global awareness while reinforcing her cultural roots. She often credits her professors and peers for encouraging her to think critically and creatively, qualities that have been pivotal in her journey as a beauty queen and cultural ambassador.
Her academic background in management and fashion design has also given her a unique edge in the competitive world of pageantry. It has enabled her to approach challenges with a strategic mindset while maintaining an artistic flair, setting her apart from her peers.
The Journey to the Crown
Born on July 12, 2003, in Denpasar, Bali, Ketut Permata Juliastrid, affectionately known as Tata, grew up in the culturally rich environment of Sanur, Bali. Her early life was deeply rooted in Balinese traditions, which later became a cornerstone of her advocacy work. Tata initially pursued a degree in Management at Universitas Udayana but later shifted her focus to fashion design at the Institut Desain dan Bisnis Bali. This transition reflected her growing interest in creative expression and cultural preservation.
Tata’s journey in the world of pageantry began when she was crowned Puteri Indonesia Bali 2024. Her victory at the regional level paved the way for her to compete nationally, where she earned the title of Puteri Indonesia Pariwisata 2024. This achievement gave her the platform to represent Indonesia on the global stage at Miss Cosmo 2024.
The Miss Cosmo Experience
The Miss Cosmo pageant is not just a beauty contest; it is a celebration of impactful beauty and advocacy. Tata’s preparation for the event was rigorous. She underwent extensive training in catwalk techniques, stage performance, and public speaking. Her talent segment showcased her multifaceted abilities, including singing, playing the violin, and traditional Balinese dancing.
During the competition, Tata stood out among 55 contestants from around the world. Her advocacy for sustainable tourism and cultural preservation resonated deeply with the judges and audience alike. She proposed innovative solutions, such as teaching local artisans to create traditional crafts using recycled plastic waste. Each product would feature a QR code, allowing buyers to trace the journey of the recycled materials, thereby promoting transparency and environmental responsibility.
The Final Showdown
The climax of the pageant was the rebuttal round, where Tata faced off against Karnruethai Tassabut from Thailand. Both contestants presented their action plans and engaged in a thought-provoking exchange of ideas. Tata’s eloquence and innovative approach to sustainability ultimately secured her the crown.
The panel of judges included notable figures such as former Miss Universe president Paula Shugart and Miss Universe 2021 Harnaaz Sandhu. Their decision to crown Tata as Miss Cosmo 2024 was a testament to her exceptional qualities and vision.
Beyond the Crown
Winning Miss Cosmo 2024 is just the beginning for Ketut Permata Juliastrid. Her reign is expected to focus on her advocacy for sustainable tourism and cultural preservation. She aims to use her platform to inspire change and promote the rich heritage of Bali and Indonesia on a global scale.
Tata’s victory is a source of immense pride for Indonesia and serves as an inspiration for young women worldwide. Her journey from a small village in Bali to the global stage of Miss Cosmo is a testament to the power of determination, talent, and a commitment to making a difference.
Ketut Permata Juliastrid’s story is not just about winning a crown; it is about breaking boundaries, challenging norms, and creating a legacy that will inspire generations to come. As the first-ever Miss Cosmo, she has set a precedent that will undoubtedly shape the future of this international pageant.
Social- Charity work and her Advocacy
Ketut Permata Juliastrid, crowned Miss Cosmo 2024, has not only captivated the world with her grace and intelligence but also left an indelible mark through her social and charity work. Her reign has been a testament to the power of beauty with a purpose, as she has championed various causes and advocacies that resonate deeply with her values and the needs of her community.
A Journey Rooted in Advocacy
Born and raised in Bali, Indonesia, Ketut Permata Juliastrid, affectionately known as Tata, has always been deeply connected to her cultural roots. Her upbringing in a region heavily reliant on tourism shaped her understanding of the challenges faced by her community, particularly in the wake of the COVID-19 pandemic. This connection to her homeland became the foundation of her advocacy for sustainable tourism—a cause she passionately promotes on both local and international platforms.
Championing Sustainable Tourism
One of Tata’s primary advocacies is sustainable tourism, a concept she believes is crucial for the preservation of Bali’s natural and cultural heritage. Recognizing the adverse effects of unchecked tourism development, such as environmental degradation and loss of traditional practices, Tata has worked tirelessly to raise awareness about the importance of balancing economic growth with ecological and cultural preservation.
Through her platform as Miss Cosmo 2024, Tata has collaborated with local artisans and communities to promote eco-friendly tourism practices. She has supported initiatives that encourage the use of sustainable materials in handicrafts and souvenirs, providing economic opportunities while preserving Bali’s unique cultural identity. Her efforts have not only empowered local communities but also inspired a global audience to rethink their approach to tourism.
Empowering Women and Youth
Tata’s advocacy extends beyond environmental concerns to include the empowerment of women and youth. She believes in the transformative power of education and has been involved in programs that provide scholarships and vocational training to underprivileged young women. By equipping them with skills and knowledge, Tata aims to break the cycle of poverty and create a generation of empowered individuals who can contribute meaningfully to society.
Her work with youth also includes promoting self-confidence and leadership skills. Tata has conducted workshops and mentorship programs, encouraging young people to step out of their comfort zones and embrace their potential. Her message is clear: beauty is not just about appearance but also about the ability to inspire and lead.
Cultural Preservation and Advocacy
As a proud Balinese, Tata has made cultural preservation a cornerstone of her advocacy. She has actively participated in initiatives that celebrate and protect Indonesia’s rich cultural heritage. One notable example is her involvement in the promotion of the Kebaya, a traditional Indonesian costume. Tata’s image gracing the cover of a book dedicated to the Kebaya symbolizes her commitment to preserving and honoring her cultural roots.
Through her advocacy, Tata has highlighted the importance of cultural identity in shaping individual and collective pride. She has encouraged younger generations to embrace their heritage and take pride in their traditions, ensuring that these cultural treasures are passed down to future generations.
Global Impact and Diplomatic Efforts
Tata’s influence extends far beyond Indonesia. As Miss Cosmo 2024, she has represented her country on international stages, advocating for causes close to her heart. Her diplomatic visit to Greece, where she participated in cultural exchanges and tourism promotion activities, exemplifies her role as a global ambassador for impactful beauty.
During her international engagements, Tata has consistently emphasized the interconnectedness of global communities and the need for collective action to address pressing issues. Her ability to bridge cultural divides and foster understanding has made her a respected figure in the world of pageantry and beyond.
A Legacy of Compassion and Leadership
Ketut Permata Juliastrid’s reign as Miss Cosmo 2024 is a shining example of how beauty pageants can serve as platforms for meaningful change. Her dedication to sustainable tourism, cultural preservation, and the empowerment of women and youth has left a lasting impact on her community and the world.
Tata’s journey reminds us that true beauty lies in the ability to inspire, uplift, and create a positive difference. As her reign continues, there is no doubt that she will continue to champion causes that matter, leaving a legacy of compassion, leadership, and impactful advocacy.
Visit to other countries
Miss Cosmo 2024, Ketut Permata Juliastrid, has embarked on an inspiring journey across the globe, representing her title with grace, intelligence, and a mission to promote “Impactful Beauty.” Her travels have taken her to several countries, each visit marked by cultural exchanges, tourism promotion, and advocacy for meaningful causes. Here’s a glimpse into her remarkable journey:
1. Indonesia: A Heartwarming Homecoming
Ketut Permata Juliastrid began her journey in her home country, Indonesia. Her homecoming was a celebration of her achievement, warmly embraced by her family, fans, and government officials. During her stay, she participated in press conferences, media interactions, charity work, and tourism promotion. Her presence highlighted Indonesia’s rich culture and natural beauty, inspiring pride among her fellow citizens.
2. Vietnam: The Inaugural Stage
Vietnam holds a special place in Ketut’s journey as it was the host country for the Miss Cosmo 2024 pageant. After her victory, she continued to engage with the local community, promoting Vietnam’s vibrant culture and scenic landscapes. Her time in Vietnam also included participating in events that emphasized the importance of cultural understanding and global unity.
3. Greece: A Diplomatic Visit
In December 2024, Ketut visited Greece for her first official diplomatic trip. She attended the Star Hellas 2024 Grand Final as a guest judge and crowned the winner of Miss Cosmo Greece 2025. Her visit was not only about beauty pageants but also about fostering cultural exchanges and promoting tourism. Greece’s rich history and stunning landscapes provided a perfect backdrop for her advocacy of “Impactful Beauty”.
4. India: Celebrating Diversity
Ketut’s visit to India was part of Miss Cosmo’s global expansion. She had the honor of crowning the winner who would represent India at Miss Cosmo 2025. Her time in India was filled with vibrant cultural experiences, showcasing the country’s diversity and heritage. This visit further solidified her role as a global ambassador for beauty and intelligence.
5. China, Cambodia, and Laos: Strengthening Regional Ties
Ketut’s journey also included visits to China, Cambodia, and Laos. These trips were focused on strengthening regional ties and promoting cultural understanding. Each country offered unique experiences, from exploring ancient traditions to engaging with local communities. Her presence in these countries highlighted the importance of unity and collaboration in a diverse world.
Ketut Permata Juliastrid’s travels as Miss Cosmo 2024 have been a testament to her dedication to making a positive impact. Through her visits, she has not only represented her title but also inspired countless individuals with her message of beauty, intelligence, and kindness. Her journey continues to be a source of inspiration, proving that true beauty lies in the ability to create meaningful connections and drive positive change.
Conclusion
Ketut Permata Juliastrid’s journey as Miss Cosmo 2024 is a testament to the power of beauty, intelligence, and advocacy. From her humble beginnings in Bali to the global stage, she has used her platform to champion sustainable tourism, cultural preservation, and women’s empowerment. Her travels and diplomatic engagements have strengthened international ties, proving that pageantry is more than just glamour—it is a force for meaningful change. As the first-ever Miss Cosmo, Tata has set a high standard for future queens, leaving behind a legacy of inspiration, leadership, and impactful beauty that will resonate for generations to come.
Also read about “Miss Global 2025: A Spectacular Celebration of Beauty, Culture, and Empowerment“.
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